Rimfire Central Firearm Forum banner
  • Whether you're a greenhorn or a seasoned veteran, your collection's next piece is at Bass Pro Shops. Shop Now.

    Advertisement

The Second Golden Era of .22LR: Long-Range Rimfire Resurgence: Eley Ultra Extreme Long Range Generation 2

4.8K views 52 replies 32 participants last post by  jaia  
#1 · (Edited)
Image


We are living in what I consider the second golden era of the .22LR cartridge. The explosion of precision rimfire disciplines like PRS Rimfire and NRL22 has transformed the .22 Long Rifle from a backyard plinking round into a precision tool capable of impressive long-range performance. As rifle manufacturers began producing chassis-based, precision .22s to meet demand, it was only natural that ammunition companies would follow suit—pushing boundaries to deliver match-grade ammo to a broader audience.
A Look Back: The First Golden Era
I’m fortunate to have lived through what many consider the first golden age of .22LR. Back when Federal’s Gold Medal UltraMatch UM1 earned its place on the podium, even winning Olympic gold, right here in the United States. That was an era when rimfire match ammo meant prestige, consistency, and world-class performance.

Image


Between these golden eras, .22LR evolved into America’s funnest and most versatile cartridge—used for everything from teaching kids, to small game, to casual 50-yard club matches. For a long time, Lapua and Eley reigned supreme, controlling the match-grade rimfire ammo market with surgical precision and consistency.

Image


The Rise of Cost-Effective Match Ammunition
But shooters got smart—and the demand for accessible precision started to rise. Brands like SK, Norma, and RWS began offering competitive options that didn’t require a second mortgage. These brands hit a sweet spot, delivering tight groups at a price point that brought thousands of new shooters into the game.

Image


Long Range Explosion
Just when it seemed like rimfire might lose steam yet again, a new trend emerged: pushing .22LR to extreme distances—from 100 to even 350 yards and beyond. This new demand reshaped the market once again, requiring not just premium rifles, but also high-velocity, high-quality match ammunition.

Image


Image

Image


Where Was Eley?
Interestingly, one of the rimfire giants, Eley, was noticeably late to the long-range game. During a period when both Eley and Lapua were making changes to their manufacturing processes, the world was hit by COVID-19. Global logistics came to a halt. Rimfire ammo disappeared off shelves. Chaos seemed to start having an effect on everything we knew as normal.
Eley Ultra Extreme Long Range
Image


Eventually, Eley entered the fray with Eley Ultra Long Range (ULR). But to the surprise of many, their first generation—specifically Lot# 3124-30072—was met with widespread disappointment. Reviews and range reports showed inconsistent performance, a shocking revelation for a brand long synonymous with Olympic-level excellence. It was the first time many heard the words “Eley” and “poor quality” used in the same breath. Eley would go on to make this right I found that in longer barreled rifles the longer the better the performance with Generation 1.


Image


The Redemption Arc: Eley Ultra Extreme Long Range Generation 2
To their credit, Eley didn’t sit on their hands. In response to customer feedback, they offered ammo swaps, refunds, and ultimately went back to the drawing board. What emerged was the Eley Ultra Extreme Long Range Generation 2—a significantly revised product with several big-time changes.
Here’s what stood out to me as I started to test and disassemble the Gen 2 rounds:
  • Visual Change: The bullet color changed—a small sign something was different under the hood.
  • Powder: Eley moved from a ball powder to an extruded stick-type powder. This seemed to burn slower and more consistently over long distances.
  • Crimp & Bullet Composition: The Gen 2 featured a tighter crimp and notably softer lead. I confirmed this with a borrowed Lee lead hardness tester. This softer alloy likely allows for better obturation, helping the bullet seal the bore more efficiently and engage the rifling with greater precision.

Generation 1Generation 2
40grain Dark Grey Bullet40grain Silver Bullet
1.1grains Dark Ball Powder1.1 Grains Light Extruded Powder
Total Weight 51.50grTotal Weight 51.58gr
Lead Hardness 9 BHNLead Hardness 7 BHN
Looking Ahead: Stretching It in 2025
With the .22LR scene hotter than ever, and with match-grade ammo options growing in both performance and affordability, there’s never been a better time to be a rimfire shooter. The second golden age of .22LR is here—and it’s only getting better.
Eley, well done. Now if you’ll excuse me, it’s time to order more Gen 2 and see just how far we can Stretch it in 2025.

Technical Items
Lithgow LA101 Eley Ultra Gen1
Chronograph
Image

Image

Lithgow LA101 Eley Ultra Gen2
Chronograph
Image

Image

Desert Precision RimX First DP Ever Built Eley Ultra Gen1
Chronograph
Image

Image

Desert Precision RimX First DP Ever Built Eley Ultra Gen2
Chronograph
Image

Image
 
#5 ·
I'm not impressed with this testing. Once again, a cartridge that is supposedly designed to long range shooting and it is tested at 50 yards.

How a cartridge performs at short ranges is no indication of how it will perform at long range. To see how well a cartridge performs at long range it must be tested at long range.
 
#7 ·
What if the intent is to find the BEST ammo you can for your short 50 yard matches?

Does that also mean every box of ammo that has match in the name is match ammo?

Not being snarky at all legit questions in my eyes because some of your post are very detailed and mathmatical figured you could help me out.
 
#8 ·
How a cartridge performs at short range is an indicator of how it may perform at long range.

The prerequisite for excellent long range performance is excellent short range performance. Ammo performance never improves with distance.

Some lots will perform better than others because not all lots of the same match ammo will have equal rates of dispersion as distance grows.
 
#18 ·
How a cartridge performs at short range is an indicator of how it may perform at long range.

The prerequisite for excellent long range performance is excellent short range performance. Ammo performance never improves with distance.

Some lots will perform better than others because not all lots of the same match ammo will have equal rates of dispersion as distance grows.
While I tend to think this also, I have seen results to the contrary. I have what should be a great shooting 300WM that I was about to rebarrel since I couldn’t get anything under MOA at 100yd, but took it to a long range shoot and was getting < 1 MOA on targets 500-800yds away. Nothing makes sense of this, but that’s what happened and it still has that barrel. :unsure:
 
#9 ·
With all due respect to the OP, I do not think we are in nor even seeing the signs of a "a second golden era" for .22lr ammunition in the United States. I'd even argue we are in a lull.
My point, in short: There has been an explosion of demand for best-quality ammo, and the best-quality ammo makers are at the same time having their problems or are at their limits. In short, I'd say the U.S. demand for best-tier match ammo is far, far exceeding supply.
To wit:
(1) Eley is, by most reports, having significant QC problems. And that applies even in its flagship line, Tenex. I get the impression some people are using it as their match ammo simply because it is available.
(2) New, top-end RWS .22lr product — R50 and R100 — has been unavailable in the U.S. for about a year.
(3) That leaves us with a single maker of top-tier .22lr match ammo: Lapua.
And. if you are not a quite well-sourced competitive shooter, Lapua's "Big 3" are difficult to obtain ... especially if one wishes to lot test and then buy a significant amount. For most of us, you take what you can find in the half-day or so that online retailers say it as in-stock.
The lone bright point that I'd point to without hesitation is the introduction of Lapua Super Long Range. The small amount I've seen has been a stellar performer. But, again, when it's around at all, it's gone within 24 hours.
I'd posit that if this were a "golden age", there would be excellent choices competing for our dollars when it comes to top-end rifle match ammo available for purchase.
JMO/JME, YMMV.
 
#19 · (Edited)
I suppose all old things become new again.

We're in the 3rd, 4th, or 5th golden era. All those heavy barreled target rifles and long scopes of yesteryear weren't built for just the 50 yard line.

22 long rifle hasn't been restricted to backyard plinking for over a century. E.C. Crossman is laughing.

 
#21 ·
The thought I don’t see mentioned here is the economics of producing precision ammo. There were some pretty impressive rifles and ammo 40-60 years ago that shot really really well, about as good as the new fancy stuff. I’m thinking we’re not evolving at all.

I almost never had a failure to fire 30 plus years ago even with the cheapest ammo, now it’s common.

From an economics point, I’m betting the stuff made today is built with a profit motive more than an exact precision motive. The good stuff tends to have a more consistent velocity than the cheaper stuff thus avoiding vertical stringing at long range. How does a shot string of UM1 differ from this new stuff, or does it?
 
#23 ·
I can't help but hear "new and improved" as part of the background noise in the advertising for all this new stuff. I am still waiting to hear from some actual customers who shot any of this stuff at actual long ranges and can produce some real-world, measured groups that demonstrate any sort of actual improvements over previous high-end ammo. But I am not holding my breath.....
 
#25 · (Edited)
I think overall the rifles and ammo are getting better, and I look at the BR scores as a good example. Bad lot runs from time to time aside, overall the rifle, ammo, and even the shooter's skill are all improving.

The downside is that this is coming at a cost, and I worry about many shooters being priced out of the competitive market.
 
#31 · (Edited)
(...)
Bad lot runs from time to time aside, overall the rifle, ammo, and even the shooter's skill are all improving.

The downside is that this is coming at a cost, and I worry about many shooters being priced out of the competitive market.
Well, as I adapt my shooting sports to what I can afford, and have the time for... I don't care about this "competitive market" at all.

The longest shooting range at my local club is 50 meters. 100 m ranges are scarce here, and to find a 300 m range, you've got to drive at least for an hour.

Lucky me, my shooting skills perfectly fit my scheme, too! :ROFLMAO:

So for me, a "Golden Era" would rather be constantly enough ammo of every performance level in stock for all who need and desperately look for it, for lower prices. Or at least no further skyrocketing of prices.
 
#28 ·
Shoots better at 200 yards than at 50? :unsure:

Only when comparing small samples.
Random acts of accuracy cause incorrect conclusions

A definitive comparison would require a 200 yard,
indoor range, with trajectory sensors at 25, 50, 100, 150 and 200 yards.
Otherwise atmospheric conditions will interfere with results.
That way we don't test different boxes of cartridges
to obtain our results, so quality variations don't affect the data.
Each bullet located at 5 points of it's trajectory.
At least 50 shots, but with that setup I'd send the whole brick. :sneaky:
 
#29 ·
Compared to previous decades, contemporary rimfire benchrest scores are better. Unless shooters from the past were less skillful than those of today, something else must have improved -- either the rifles or the ammo or both.
I was able to get my hands on some RWS R-50 yesterday. I need to get used to my new CZ before I start using the good stuff.
Go play the lottery right now and use the box lot number as your numbers. Wow
 
#33 ·
This is a tough crowd for sure. I appreciate the work the OP put into his post and I agree that today we're seeing an upsurge in rimfire sports from benchrest to long range matches. The US may be the largest market for .22LR cartridges in the world but we're not the only one so top tier cartridge manufacturers are hard pressed to supply the demand for quality ammo. It's shameful that no US maker produces world class .22LR cartridges. Someone recently posted that they couldn't do it and make a profit and IMO that's pure road apples. I think they can but I also think the bean counters are content with the profits being made from garbage.

Where I disagree with the OP is the time of the first "Golden Era" of .22 rimfire shooting. The first was 100 years ago when .22 rimfire target shooting was the most popular sport in the United States bar none. The demand was such that Winchester introduced the Model 52 in 1919 at the Caldwell Matches. Their primary competitor was Savage and later Remington. Records from Winchester show the improvements in both the cartridges and the Model 52 between 1920 and 1937. 10 shot groups in 1920 averaged 3.0" at 200 yards. It had shrunk to 2.0" by 1929 and in 1937 the average 10 shot group at 200 yards measured 1.25". (Ref: The Winchester Model 52 by Herbert G. Houze, pg 112) There are still books around by E.C. Crossman, Julian Hatcher and other old time writers extolling the pleasures of precision rimfire shooting.

We are indeed living in a time when .22 rimfire shooting is massively popular. I just wish someone would step up and make cartridges that challenge the best that Europe is producing.
 
#36 ·
Tooling is expensive, not just in build but development and design costs as well. Not talking about just a few hundred thousand, we’re taking multiple 7 figure costs. Keep in mind the costs for training as well as marketing involved in all of this. This is also assuming they happen to have a facility sitting empty. Now go sell this to a BOD giving them only a probable time line for possible profitability.