Just ordered some 17 gr. V-Max from a Dist. yesterday that I've bought components from for over 60 years. My wholesale cost was just under $16/box. And, yes, the prices are dynamic in the present environ. These were about 30¢ each vs. 38¢ for the present price of the V17's @ WM, when they have them. Never said that WM was gouging nor meant my remark to be read that way, only that there were significant increases taking place in the price of 17HMR ammunition. It isn't unique these days, by any means. Availability of a lot of specific ammunition has been a real issue and remains so. And for some components, like certain powders & primers, it is worse. All have experienced cost increases, when they are available.